From 9 to 12 June, the Latvian Embassy in Korea is operating Latvia’s first tourism stand at the Korea World Travel Fair 2016, the largest travel exhibition in Korea taking place in the Coex Convention and Exhibition Centre in Seoul. The Ambassador of Latvia, Pēteris Vaivars, opened Latvia’s stand on 9 June, and said he was happy that Latvia is taking part, for the first time, in a Korean exhibition for tourism. The stand welcomed several hundreds of visitors during the first day and thousands more are expected to see it in the coming days.
Koreans are avid world travellers and always on the lookout for new destinations. About ten million out of the country’s 50 million people travel beyond the borders of Korea each year. Korean tourists seek new destinations not only in the adjacent regions of Asia but also in Europe, with the most popular destinations currently being Croatia, Slovenia, Slovakia, the Czech Republic and Hungary. To invite potential tourists to seek out Latvia, representatives from the Latvian tourism sector are encouraged to take part more actively in fairs and seminars in Korea. This approach has yielded good results for the above-mentioned countries. The Latvian Embassy is prepared to provide maximum support for the activities of Latvian tourist agencies in Korea.
Since the Embassy was opened in September 2015, interest in Latvia has grown and interest has also been piqued in the two tourism seminars arranged for the sector’s professionals in Seoul in late 2015 and this spring. A number of participants have acknowledged that they were not aware of Latvia’s attractive tourism offers beforehand. The Embassy has received many positive references from travellers who have already visited Latvia. The Latvian stand at the fair will be working until 12 June and all are welcome.
During the World Travel Fair, the Coex Convention and Exhibition Centre is also hosting the Tea World Festival and an exhibition. A team from Latvia is also taking part and showing good results at the Tea Masters Cup International competition. The participants’ performance is assessed by an international jury. The Embassy is actively supporting the Latvian participants and wishing them high total scores.
Embassy of the Republic of Latvia in the Republic of Korea
Address: 29, Hannam-daero 36-gil, Yongsan-gu, Seoul, 04417, Republic of Korea
Telephone: (02) 2-2022-3800
Fax: (02) 2-2022-3803