Possibilities of entering the markets of the United Arab Emirates, Egypt and Saudi Arabia discussed with businesses

22.03.2018. 22:08

On 22 March 2018, the Ministry of Foreign Affairs, in association with the Investment and Development Agency of Latvia (LIAA), held a discussion on business opportunities in the United Arab Emirates, Egypt and Saudi Arabia. The event brought together more than 60 Latvian businessmen from the sectors of food and timber processing, pharmaceuticals, transport and logistics, and other fields. 

The Ambassador of Latvia to the United Arab Emirates and non-resident Ambassador to Saudi Arabia, Astra Kurme, and the Ambassador of Latvia to Egypt, Iveta Šulca, characterised the political and economic situation in the countries, outlined future challenges and ideas, as well as providing information on support that the embassy could offered.

Ambassador Kurme stressed that the Gulf States would readily welcome Latvian businesses, and Latvia’s innovations, research and technological solutions could be of special interest there. Ambassador Šulca highlighted the advantages of Egypt as the largest imports market in the Middle East, and she encouraged the businessmen to make use of expertise on entering foreign markets offered by the Latvian diplomatic network.   

Those present could also learn about the experience, impressions and problems of companies entering the Middle Eastern Markets. Practical advice was shared by the Deputy Head of the LIAA Representative Office in the United Arab Emirates, Inga Ulmane, Member of the Board of SIA GPU Nākotne, Agnese Jankūne-Prince, owner and CEO of LLC Safety Horizon ECI, Mohammad Ghubashy, as well as Customer Support Manager at Tieto Latvia, Inga Soboļeva.

The seminar was another one in a series of regular events organised by the Ministry of Foreign Affairs jointly with the Investment and Development Agency of Latvia to inform businesses about possibilities for integrating into external markets.


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