On 31st October several countries joined Greenland Global Commodity Trading Hub that is located close to National Exhibition center in Shanghai, Latvia was one of them. On the 5th November a special opening ceremony was organized for the new Latvian Pavilion, in which Ambassador of Latvia H. E. Ms. Maija Manika and Assistant President of Greenland Holding Group and General Manager of G-Hub Group James Xue gave opening speeches and wished the best of luck to companies who wish to enter or expand in Chinese market.
Ambassador of Latvia H. E. Ms. Maija Manika also gave several interviews to the local media.
Next year is marking 30-year anniversary of diplomatic relationship between Latvia and China, in past 30 years there has been a steady growth in bilateral trade and cultural exchanges between both countries. Though key export from Latvia are commercial products like wood, peat and frozen blueberries, Chinese consumers are increasingly interested also in skin care and food products from Latvia. Most commonly found Latvian food and beverages are healthy breakfast cereals, fish cans, alcoholic beverages and baby food. Latvia recently has also started exporting beef to China. One of the most famous cosmetic brands from Latvia is STENDERS, that has over 140 stores in China, but we see great potential in many brands to become as successful in China.
Apart from food products also stylish upcycled Zigi bags can be found in the pavilion and more specialized products like RILAK paint, Lightguide optical fiber cables, Groglass anti-reflective glass, which have already gained a remarkable reputation in China.
Thanks to persistence and hard work of LIAA Public representative Martin Yin, this Latvian product pavilion is open to public and will function for all Latvian product manufacturers or Latvian product importers as an all-year-round showroom.
The Greenland Global Commodity Trading Hub, which is part of State-owned Greenland Group's efforts to seek diversified growth drivers, was opened in November 2018 as a 365-day trade platform to extend the services of the CIIE. The hub has so far accommodated 139 companies and organizations from 57 countries and regions, introducing more than 60,000 products. Over time, the hub has received more than 5.6 million customers. Total online and offline trading volume facilitated by the hub has topped over 6 billion yuan ($857 million) so far this year.
The Greenland Global Commodity Trading Hub it is located in a very strategic location close to Hongqiao train station and airport, therefore it is a convenient location for meetings with potential clients.
For Latvian companies who are interested in joining pavilion, or for Chinese companies who are looking for Latvian products, please contact representatives of Investment and Development Agency of Latvia.
Embassy of the Republic of Latvia in the people's Republic of China
Villa 02-02, Section A of Liangmaqiao Diplomatic Residence Compound,
No.22 Dongfang East Street, Chaoyang District,
Bejing, 100600, People’s Republic of China