On 28th of November Ambassador of Latvia in Egypt H.E. Ms. Iveta Šulca met with the owners of Al Atef for Trading - Mr. Sayed Atef and Mr. Mohamed Atef. Al Atef for Trading is one of the biggest food importers from Latvia.
Al Atef for Trading is the first company to start Latvian oat flakes import to Egypt. The product is available in all the leading supermarket chains in Cairo. Al Atef for Trading confirms that oats is a relatively new product for the local consumers.
Al Atef for Trading is a growing company. Owners are investing to establish production of breakfast and grain products in cooperation with EU partners, to increase grain import and local packaging. Currently the company is negotiating with several Latvian food producers to diversify and to increase the range of products. Mr. S. Atef and Mr. M. Atef are planning to visit Latvia next month in January.
Company representatives informed that the product volume from Latvia could be significantly increased. Among similar competitive brands, the quality of Latvian food products distinguishes itself with high quality. He encourages Latvian companies to visit Egypt, to evaluate the competitiveness of the displayed products in supermarkets and to cooperate in order to increase the sales.
Ambassador offers to benefit from the resources of the Embassy of Latvia in Egypt and get in contact whenever there are questions. Ambassador emphasizes that the key to long-term business success in the region is loyal and reliable partners.
The demand for oats products has been steadily growing as the popularity of healthy lifestyle among Egyptians is also spreading. EU analysts expect that breakfast cereal market in Egypt will reach 427 mil LE by 2022.